🔹 Founded As: Max Bupa Health Insurance Company Limited

🔹 Established: 2008

🔹 Original Joint Venture:

• Max India Ltd. (Indian healthcare group)

• Bupa (a UK-based global healthcare services provider)

Rebranding to Niva Bupa

In 2021, Max Bupa underwent a strategic ownership change:

• Max India exited, and a new investor stepped in:

  • Fettle Tone LLP, an affiliate of True North (a leading Indian private equity firm), acquired Max’s stake.

• Following this change, the company was rebranded as:
  👉 Niva Bupa Health Insurance

Bupa (UK) continues to be a shareholder and strategic partner.

Growth Trajectory of Niva Bupa

🌟 Key Highlights:

• Among the top standalone health insurance companies in India.

• Rapid expansion of cashless hospital network (10,000+ hospitals).

• Strong focus on digital platforms, app-based claims, and teleconsultations.

• Offers innovative health plans with:

  • Wellness rewards

  • Chronic illness coverage

  • Coverage from day 1 for select conditions

  • OPD and maternity benefits

🏅 Market Position:

• Competes with major players like Star Health, Care Health, and HDFC ERGO Health.

• Focused on urban and Tier 2/3 markets for wider reach.

• Known for good claim settlement experience and customer service.

Future Outlook

• Targeting young families, millennials, and first-time health policy buyers.

• Expanding reach via digital partners, agents, and bancassurance.

• Likely to scale further with India’s growing awareness of health security post-COVID.